Type & Technology
Building Brands with Type, Week 3
Overview
This week, we’ll review the relationship betwen type and technology, from the ways tools can help your type design workflow, to how typefaces can be activated through technology.
Design Goals
- Complete your character set
- Understand and apply effective spacing
- Structure nodes and off-curves for refined designs
- Begin explorations of your brand specimens
Technical Goals
- Explore tools available to help your design process
- Understand the nature of a digital font
- Familiarize yourself with how variable font formats work
- Learn how stylistic alternates and other Open Type features can support your intended usage
Schedule
22—Monday
Introduction
Morning
- Introductions
- Exercise: Contour Drawing
- Lecture: Type and Tools
Afternoon
- Demo: Glyphs Tooling
- Individual Crits
- Studio: Complete full alphabet
23—Tuesday
Typeface as Program
Morning
- Review: Findings from crits
Afternoon
- Lecture: Typeface Interface
- Small Group Crits (+ Stephen)
- Studio: Refine full alphabet
24—Wednesday
Concept and Function
Morning
- Guest Lecture: Tiger Dingsun
Afternoon
- Small Group Crits (+ Stephen)
- Optional Workshop: Functional Setups (Using components, setting up open-type features, variable font settings)
- Studio: Presentation Sketches
25—Thursday
Specimen Design
Morning
- Lecture: Type Specimens / Joe Newton
- Demo: Diacritic marks, opentype features, and setting up multiple masters
Afternoon
- Small Group Crits ( + Matteo )
26—Friday
Refinement
Morning
- Demo: Using variable fonts on the web and download files.
- Adhoc Troubleshooting
Afternoon
- Crits (+ Stephen). Print out completed alphabet, wordmark, and three brand applications by EOD.
Students
- Pietro Avolio
- Gianna Balasco
- Cole DeBrito
- Sebastian Einsbohr Poulsen
- Ida Maria Gunnarsson
- Cecilie Lydia Hylleberg
- Sissel Joergensen
- Aleksander Kyhn Hansen
- Alessia Leonetti
- Emma Kajsa Lidman
- Jayden Manzara
- Clara Emelie Norborg
- Isabel Overby
- Pernille Rosenbak Hansen
- Krystal Vaquerano
- Elizabeth Ward
Lecture Slides
- Lecture: Type and Tools
- Overview: Design Tips and Glyphs Tools
- Install from Plugin Manager: Modules, Reporter Toggler, Occupant Scripts, Word-o-mat. See steps on how to install these.
- Lecture: Typeface Interface
- Guest Lecture by Tiger Dingsun: It Turned From Snow to Rain: Some Thoughts on Words and Numbers.
Tools
- Sample Text for Spacing and how to set up Sample Strings in Glyphs
- Spacing Manual by Cyrus Highsmith
- Proofing Text by Jonathan Hoefler
- Glyphs 3 Proofing Tool Plugin
- Glyphs Scripts